Data Processing

From Chaos to Clarity

Raw event logs from your website are often messy, incomplete, and difficult to work with. The data processing phase is where we bring order to this chaos, transforming the raw data into a clean, structured format that is ready for analysis. This is a critical step that should not be overlooked.

Key Processing Steps

• Cleaning and Normalization — Removing duplicate entries, correcting typos, and standardizing data formats (e.g., converting all text to lowercase).
• Sessionization — Grouping all of a user's actions into a single session to understand the complete user journey.
• Data Enrichment — Adding additional context to your data, such as product category information or user demographics.
• Aggregation — Summarizing the data to calculate key metrics, such as click-through rates and conversion rates for each query.